Frans F. J. Schouten



Frans F. J. Schouten
Curriculum Vitae
Frans F. J. Schouten
Born at Velsen, December 18th 1944
Address: Hoofdstraat 60
7872 PL Valthe, The Netherlands
Tel **31 (0)591 51 42 40
E-mail: [email protected]
1972 MA in Pedagogics, 1976 MSc in Adult Education
Professional experience
1968-1972 Adult education
1972-1976 Director The Hague Youth Action
1976-1989 Lecturer and director of the Reinwardt Academy, Museum Training Institute
1990-1991 Director of Studies at the Centro Europeo del Patrimonio Cultural, Barcelona
1993-2005 Associated Professor in visitor management and cultural tourism at the Netherlands Institute of Tourism
and transport Studies at Breda
Since 1990 Free lance consultant in heritage and tourism based on heritage attractions, related activities:
• Consultant for exhibition development at the National Natural History Museum (Musealis) in Leiden, The
Netherlands, 1990-1996. Development of the concept of the exhibitions in the new museum, development
of the story lines of exhibitions. Related publications: The Management of Communication: a systematic
approach of exhibition design, in: Museum Management and Curatorship, vol. 14, no. 3, 1996.
• Consultant for the development of museums and heritage sites in the UNESCO/UNDP project for cultural
tourism on Java, Indonesia, 1991-1992. Development of an integrated strategic plan for cultural tourism,
including access, interpretation, merchandising, crafts development and prioritizing of the sites for
development. Related publications: Cultural Tourism Development Central Java-Yogyakarta, final report
of the UNESCO, UNDP and Directorate General of Tourism Project, Yogyakarta, 1992. Cultural Tourism
and Sustainable Cultural Development, in: Universal Toursim: enriching or degrading culture, Dr. W.
Nuryanti and Dr. G. Wall (ed), Gadjah Mada University, Yogyakarta, Indonesia, 1993.
• Consultant for the development of museums and heritage sites on Fiji and the Solomon Islands for the
Tourism Council of the South Pacific, 1992. Development of marketing, management, and operational
guidelines for heritage based tourism attractions.Related publications: Management and operation plan
for the cultural center at the National Museum, Honiara, Solomon Islands, TCSP, Suva, Fiji, 1992, and
Management and operation plan for the Tavuni Hill Fort tourist attraction, TCSP, Suva., 1992.
• 1996 UNESCO consultant in Uzbekistan for a workshop with the Ministers of culture of the Central Asian
• 1996 UNESCO consultant in Kazakstan for the assessment of the tourism potential of the shrine of Yassef
Ahmadi in the city of Turkministan..
• 1999 Consultant for UNESCO and the Soros Foundation for a workshop cultural tourism for representatives of
the Central Asian Republics.
Since 2006 PUM-Senior expert in tourism development, related activities:
• Honduras 2006, Tourism product diversification and development on the island of Roatan and the surroundings
of the city of La Ceiba
• P.R. of China 2007, Tourism development at the Geopark at Taining, Fujian Province
• Panama 2008, Tourism development for the ‘Asociacion de Agroturismo Y Afines Volcan Baru’.
• Mongolia 2008, May and October, Tourism and hospitality training for the Chamber of Commerce and
Industy at Ulaanbataar.
Other relevant experiences
Job Description
Training for the Museums of Egypt
Seminar development educational
material for museums
Selection of publications
Target groups and displays in museums, in: Design as an educational tool, P. Pouw en F. Schouten (eds), RA Studies
in Museology, 1983.
Visitor perception, the right approach, in: Design as an educational tool, P. Pouw en F. Schouten (eds), RA Studies
in Museology, 1983.
Museology, a methodological approach, co-authors: P. van Mensch and P. Pouw, in: Contributions to the
methodology of museology, V. Sofka (ed), Stockholm, 1983.
Psychology and exhibition design, in: International Journal of Museum Management and Curatorship, no.6, 1986.
Museum education: a permanent challenge, in: Museum 156, vol. 29 no.4, 1986.
Trends and the future, in: Professionalising the Muses, the museum profession in motion, P.van Mensch (ed), AHA
Books, Amsterdam. 1989.
Changing basic attitudes, in: Museums without barriers, a new deal for disabled people, Routledge, London, 1991.
The paradox of the Map, semiotics of exhibitions, in; International journal of Museum Management and Curatorship,
no 11, 1992.
The future of museums, in: International Journal of Museum Management and Curatorship, no. 12, 1993.
Visitors, Who Cares, in: Countryside Commission, Visitor Care in the Countryside, University of Wales, Cardiff,
Heritage as historical reality, in: Heritage Tourism and Society, Prof. D. Herbert (ed), Mansell, London, 1995.
Improving visitor care at heritage attraction, in: Tourism Management, vol. 16, no. 4, 1995.
Heritage and Information Technology, in: The Future of Europe's Past, Prof. T. Stevens (ed), Wales, U.K., 1995.
Clergyman & Tradesman, An iconography of the Dutch, in: Sharing the Earth, Prof. M. Fladmark (ed), Donhead,
London, 1995.
Identity, Space and Time, in: Heritage Interpretation International, vol. 6/1, 1996.
Effective communication with visitors at heritage sites, in: TILE’96 Conference Proceedings, Maastricht, 1996.
Het museum als vrijetijdsvoorziening, in: Vrijetijd en Samenleving, nr. 2. 1996.
Tourism and Cultural Change, in: Culture, Tourism, Development: the challenges of the 21 century, Hervé Barré
(ed.), UNESCO, Paris, 1996.
VA=Dm3, in: Vrije tijd en Samenleving, nr. 2. 1997.
Access to museums as leisure providers: Still a long way to go, in: Leisure management, Issues and applications, M.
Collins and I. Cooper, (ed) CAB International, New York 1998.
Authenticity and real virtuality, in: Leisure, Time and space: meanings and values in people’s lives, S. Scraton, (ed)
LSA Publication, no. 57, Univ. of Brighton 1998.
Professionals and visitors: Closing the gap, in: Museum International, No. 200, vol.50/4, UNESCO, Paris 1998.
Professionals moeten cultuurtoerist nieuwsgierig maken, in: Recreatie en Toerisme, januari 1999.
Heritage is about our roots, in: Tourism and Culture, Prof. P.Keller & Prof. Th. Bieger (eds), AIEST, Vol. 42,
St.Gallen, 2000.
Le condizioni per una proposta turistico culturale, in A. Machiavelli (ed) La città di Lecco e il suo futuro turistico:
Quale Strategia?, Lecco, 2002.
The UNIQUE- experience: effective communication at heritage sites, in: Proceedings of the International
Conference on the Development and Integration of Tourism within Historic Cities, on CD-ROM, Tourismo de
Granada, 2002.
Effective communication with visitors at heritage sites, in: D. Jelincic, Culture: a driving force for urban tourism –
application of experiences to countries in transition, CultureLink, Zagreb, 2002.
Product development for heritage sites, a case study. In: Tourism vol.50/3, 2002.
About the quality of live, and nothing less. In: Creating a fascinationg world, NHTV, Breda, 2003.
Cultural heritage and a return to the origins In: Tourism and Culture, new paradigms for sustainable development.
Geneva, 2003.
Geschiedenis op Locatie, de Limes als voorbeeld. In: Erfgoed voor toerisme, uitgave TNR 2003.
La experiencia unica: communicacion efectiva en lugares patrimoniales. In: J. Rodriguez Tabasco, Desarollo
Turistico Integral de Ciudades Monumentales, Patronato Provincial del Turismo, Grenada, 2003.
De Reconstructie van de Traditie, in: Het verhaal van het boerenleven, uitgave NCV, Utrecht 2003.
Visitor Management over beheersing en beleving, in: Vrijetijdstudies vol. 21/1, 2003/04.
Management of Heritage based Tourism Resources, co-autheurs N. Beunders en C, Barten, 3e herziene druk,
NHTV, Breda 2003.
Ontwikkeling duurzaam toerisme Amsterdam, de ecologische voetafdruk van het inkomend toerisme naar
Amsterdam, co-autheurs P. Peeters en R. Klep, onderzoek i.o.v. NOVEM, NHTV, Breda, 2003.
Cultural Tourism: between authenticity and globalisation, in: G. Richards, Cultural Tourism: globalising the local –
localising the global (ATLAS) Tilburg, 2004.
Erfgoed als attractie. Geschiedenis door de ogen van een bezoeker, in: Levend Erfgoed, vol.1/1, 2004.
Productontwikkeling voor erfgoed toerisme (weer) in het verdomhoekje. In: Vrijetijdsstudies, vol. 23/1, 2005.
Souvenirs en authenticiteit, de drievoudige authentisering van Delftsblauw. In: Levend Erfgoed, vol. 2/2, 2005
Managing visitors, helping the frail to provail. Co-authers: Niek Beunders, Martin Landré, Christa Barten, NHTV
Academic Studies No. 1, Breda 2005.
Sustainable Cultural Tourism Planning, in: World Heritage Site Olinda in Brazil, Proposals for intervention, (eds.)
Prof. Dr. Ir. Paul Meurs & Ass. Prof. Leo Verhoef, IOS Press, Delft 2006.
The Process of Authenticating Souvenirs, in: Cultural Tourism in a Changing World, Politics, Participation and
(Re)presentation, (eds) Melanie Smith & Mike Robinson, Channel View Publications, Clevedon 2006.
Cultural tourism, Between Authenticity and Globalization, in: Cultural Tourism, Global and Local Perspectives, (ed)
Greg Richards, The Hayworth Press, Birmingham, 2006
Reducing the ecological footprint of inbound tourism and transport to Amsterdam’. In: Journal of Sustainable
Tourism. Co-autheur P. Peeters, vol. 14/2 2006.
Repository or repertoire? In: Voices in Tourism Development, creating spaces for tacit knowledge and innovation,
(eds.) Rami Isaac, Vincent Platenkamp and Ariane Portegies. NHTV Expertise series no. 8. Breda 2008.
Herinnering en transformatie, de Internationale Triennale Apeldoorn. In: Levend Erfgoed, jrg. 5 nr. 2, 2008.
Besnijdenis als attractie, de toeristische exploitatie van tradities. In: levend Erfgoed, jr. 6, nr. 1. 2009.

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